Flat plans

Music Video Digipaks

Music Video Digipaks

Introduction
This piece of coursework has been created in order to understand what Digipaks are. They are highly popular and are used all around the world.

What is a Digipak?

Digipak packaging is often used for CD singles or special editions of CD albums. They typically consist of gatefold (book style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside the generic. "Digipak" came to be used to describe all soft CD packaging. Digipak's were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers. Now in current times, Digipak's are very common and very popular.

It should relate to the Genre, Album and Artist and provide the visual connection between the artist and their music. The front of a Digipak is abstract, and has images relating to the Genre, Album and Artist in a certain form. The back includes information of the tracks included and also the order making it easier to find a certain track and also to show what is actually included.

How does a Digipak benefit the Artist?

The front of the digipak has aspects of what the artist represents, and what their predominate genre is. The digipak will most likely embody and theme and message about the artist image. This links to emphasising the artist brand image which increases the popularity of the artist. The digipak also exemplifies the artistic and creative approach the wrist is taking throughout the music. For example, if there's some futuristic idealism conveyed in the lyrics, or the visuals in the music video then the front cover wouldn't be very contemporary but more obscure and abstract. All aspects of the digipak, brand image and music video are all interwoven together.

Digipaks benefit the artist and their music as its promotional aspects of the music industry; which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music. You could argue that buying a digipak establishes your loyalty to the artist.

Issues to Digipak's 

Due to the increasing use of digital streaming and downloading the demand for digipak's is falling. This is because digital downloads only show the front of an album which leaves the rest redundant. Illegal downloads also stop the sales of digipak's because a track is not purchased at all. This stops any purchase of a digipak. Social music sites such as Youtube, Sound Cloud and Spotify also stops the sales of Digipak's because it is a digital form of music and nit able to be bought in a shop.  


Rihanna Digipak Analysis (Good) 

Rihanna's Red lipstick helps to enhance her glamorous appearance. The use of the close up puts all the focus onto the artist. The fact that the text is subtle and light shows it is not taking away any attention. Above that, is Rihanna lying on a bed of roses (voyeurism continues) this is another cliche of flowers appealing to Rihanna's predominantly female target market. Likewise the use of the flower on the disk continues this.

The complex design helps to show visual aspects for the group in a positive way. A fan will be intoxicated by the contemporary design. The use of red can be seen in a loving and sexual way, which is the focus around most of Rihanna's songs. This shows the artist to be presented, to help enforce the brand image. On more than one occasion, this is true which shows the importance. Vibrant colours help to stimulate and keep the audience interested.

Analysis of a Digipak (Bad) 

This is a very plain design for a digipak with a lack of a colours used to excite the audience and market. It has no images of the band or band members which does no help the brand image and promotion of the band itself.

There are no images to convey the genre that the band follows. The size of the digipak is not as large as the other analysed digipak. Fewer covers make it plain and boring, a digipak should be used to attract the audience, to use the design and structure of the digipak to add a sophisticated look and need for the audience to look at more. It is also only one colour, this will not attract/excite the audience and does not give any information out about the artist.

Furthermore, there are no images of the artist; or that relates to the artist, and this will prevent the audience from understanding who the artist generally is.

Analysis of Adele Sky fall 

This is the front cover to a Digipak for Adele's single, Skyfall. It features an image of the artist herself, as well as Daniel Craig as he is James. He is include as this song is the theme song for the film Skyfall. This is why the common James bond logo is included.

The back of the cover includes information on the tracks which are included. As well as the different companies included, such as the music companies also the film production companies. It also includes information.

Analysis of Taylor Swifts Digipak 

The front cover of Taylor Swift's digipak shows and informs the audience of the album's name. Also there is a mid shot of the artist herself in order to raise awareness and empathise that it is her album. Furthermore, the font in the front cover of the digipak is slightly different, as the name of the album 'Fearless' and name of the artist. These two fonts are used throughout the digipak, such as on the disc itself and the back cover of it. 

Unlike the Adele digipak this Taylor Swift one includes 3 different images on the front cover, disc and back cover. It has the record company logo included in the disc. The back cover is another mid shot of the artist, which is a shot taken from the music video 'Love Story'. The stem of the digipak also blends in with the back cover and states the artist and album name. However, there is a different fonts used on the stem. 

Job Role

Job Role 

For this task, the job role has been created in the form of a table. This makes the responsibilities of the group members easier to understand and carry out. In the table, the job roles have been allocated to certain people, and it has been explained why. 

Job role	Who	Why
Location/ recce manger	Roxane	This is because she is because she is reliable on getting this job done, she also know exactly what we need to do and sort out to do with the locations of our music video.
Casting agent	Roxane	This is because the people she is staring in the music video she is closer with them; in this case she will have more contact with the actors, as it is her friends, which is staring in this.
Costume design	Leanne and Chireece	We have decided as a group that these people will be ok to do this, we trust them because they have creative and mind and think outside the box in the different ways we can portray a character.
Set manager	Roxane	This is because she can take care of everything, she is a very organized person and make sure that everything is in the scene that we are about to film. She also knows when an where to put things
Photography	Chireece	This is because she reliable to get this done also we trust her to get the photos while we are filming the actual music video
Call sheets	Roxane	This is the case because she is a very hardworking young lady; she is also responsible one in the group.
Script writers	Leanne	This is because she always has good ideas on what to do with certain parts of the music video, secondly she has good writing skills
Storyboard	Leanne	This is because we can trust her with doing the storyboard, she will produce this task effectively and correctly to make sure that our idea is shown clearly in this storyboard and in step by step. In addition to this the storyboard needs to be creative with pictures, which is why we put Leanne up for the job as she can draw pretty good.
Flat plan		This is because she is an artist person
Camera operator	Chireece	This is because she gets things done also she ahs an eye for detail and knows how to handle a camera because of past experience
Cast	Roxane	This is because she has communication with the people
Lighting	Roxane	She will know how to set each scene done it before in another task
Production schedule	Chireece, Roxane and Leanne	Needs to make sure that all here of us are on the same idea, we work together the best to get an perfect idea
Treatment	Chireece, Leanne and Roxane	Knows how to work and adds interesting ideas
Director	Chireece and Roxane	This is because if one of us is not in the other one can take over, we are reliable on making people listen to us and don’t take people mucking around when filming an important scene. Another reason is that we are very dominating young ladies and don’t hesitate to ask for people to do something over and over again when something is not right.  Lastly we have good skills such as leadership.
Cinematography	Chireece and Roxane	This is because we know our cinematography
Make up artist	Leanne and Roxane	This is because Leanne works in a hair and beauty shop is professional at doing girls make up
Costume	Leanne	This is because she will be much more interested in sorting out finding out costume that people will wear, she is also a person who likes fashion which is why she will be good for the job
Copy writer	Chireece	She is organized and gets stuff done on schedule
Editing	Chireece, Roxane and Leanne	All the ideas we have as a group could help with the editing to make something amazing. We all work will in the editing of a piece of work before and could do it again. We all can help each other use the final cut pro software because some of us may find it difficult to use.
Typography	Leanne	This is because she is the person with the writing skills
Photo-shop/ in design fireworks	Chireece, Roxane and Leanne	We can use each other to make our idea greater; photo shop is a new thing to us so we will help each other use it.
Sound editor	Chireece, Roxane and Leanne	We all work together well moreover when editing the sound people may not hear what fits where and may need help on an idea on where to put the sound in the correct place. ….

Risk Assessment

Risk Assessment 

The risk assessment has been created in order to gain an understanding of the dangers that could occur when filming either in school or out. By creating a table of this understanding, i am able to prevent any dangers from happening, and the whole group will be aware. 

Risk	Reason for this	Rating out of 5	Those at risk	The solution of fixing the problem
Weather	Could damage equipment in this case when dealing with elect devices	3/3	Everyone	We will need to check the weather before hand also if the camera gets wet we will need to dry it off before plugging it into the mains in case of eclectic shock.
Wooden Bed	When filming the bed frame may get in the way risk of banging your head	3/5	The cast members	We will need to make sure that someone is standing next to the people on the bed making sure they wont drop off.
Costumes	Things can rip; buttons can come off risk of hitting someone in the eye. In addition to this clothes being left on the floor when getting changed risk of slipping on them	4.5/5	The cast members	We will need to be prepared, make sure someone is in charge of clothes, also reminding people to tidy up after them self
Equipment	Can drop equipment on foot	3/5	The person filming, camera operator	We will need to make sure that we have a bag to put the camera in and give it to a reliable person to hold.
Car	People may think that we might have stolen the car, gas or petrol inside car risk of explosion if we are not using the car sensible	5/5	The cast members	We will need the owner of the car to stay with us at all times
Time of day	Could be a problem because of the fact that it gets late quicker	4/5	Everyone	We need produce a time schedule on when everyone is free before it gets dark. Need to have a mini meeting with all the team members
Dogs	This is because dogs are disruptive, some dogs are not trained or familiarized with new people,	4/5	Everyone producing and casting in the music video also predestines walking past.	We will need to make sure that the owner is around to keep their dogs in order