Magazine Advert - The Horrors

The Horrors

The Horrors are an English indie rock band formed in South end-on-sea in 2005 they formed. The Horrors had released a numerous amount of albums and tracks that has been highly successful. The genre of The Horrors are indie-rock, neo-psychedelia, post-punk, revivalm sheogaze.

Throughout the group, there are five members: Faris Badwan, Tom Cowan, Joshua Hayward, Joseph Spurgeon and Rhys Webb. Faris Badwan is the lead vocalist, Tom Cowan is the synthesizer, Joshua Hayward is the guitar/piano player, Joe Spurgeon is the drums and percussion/backing vocals, and Rhys Webb is the bass/organ  vocalist.

This advert is very appealing due to the use of different effects. Unlike other adverts, this one does not have bright colors, which is usually what catches a persons eye. Instead, the use of black and white are highly bright and shines throughout the middle.

First of all, the main title matches the other headings "THE HORRORS" is in capitals, it is colored in bright white, and underlined. This is able to signify they are the light in the dark. The fact it is also underlined, can show they are bold, and it can draw the line between 'light' and 'dark'.

The whole theme is black and white; this is able to signify they are loomey, dark and mysterious. This is able to link in with the rock theme/ There is a animal in the middle of the page, floating in the air. This looks quite random and weird, which is able to link in with the sub heading "STRANGE HOUSE". The main image is the five people in the band, looking straight at the camera, although you are  unable to see their face clearly, they all have big volumized hair, that's covering their identities; this is able to signify when listening to their music you do not see the 'real' them, but see identities created through the use of their music.

There is also a table in front of the group; it is reflecting the top of them; this could be signifying the image you see of them is a reflection from their music. The fact they are slouching on the chair, is able to suggest they are a laid back kind of group; and their music is more full on.

The writing at the bottom of the screen is also bold and in the middle, this is so this is also able to catch your eye. The whole colors of the page is different shades of black and white, usually black and white connotes dullness, feeling bored, or sympathy.